“The year I wanted to apply for it, they got rid of it,” Hebel explained. “So this year for the 40 under 40, someone nominated me. It’s exciting to be part of the group that St. Louis thinks is on the up and up.”
As part of the honor, the Business Journal will feature a photo shoot and Q&A with Hebel, as well as the other honorees, in a special edition published on Nov. 19. Additionally, the publication will host an award reception Nov. 18 at the St. Louis Marriott Grand Hotel.
作为一个高中生,他的plan was to go to college to find a skill he could build into a business, rather than pursuing a business degree. Initially, he thought that skill would be ocean engineering – a niche field with minimal competition.
“In a way, I never had the opportunity to get that degree, graduate and then think about starting a company because I started it while I was in school at UMSL,” he said. “This wasn’t the intention, to create this. The company that I wanted to start just happened naturally, and here we are eight years later.”
“We see a lot of people coming through things likeLaunchCode和other coding bootcamps, and it’s made me realize how valuable a computer science degree is,” he said. “The value is that you learn all the fundamentals behind it all. You gain a deep understanding of programming in general, how all programming languages work, why they work.”
It’s made him, and the other UMSL graduates he’s hired, incredibly adaptable to a broad range of projects, and that knowledge base has set Beanstalk apart in the market. Many web development companies specialize in basic front-end design, but Beanstalk can handle more advanced back-end work likeAPI integration和databases.
“For example, some websites have a complicated design and need very experienced web developers to bring the design to life on both desktops and mobile devices,” Hebel said. “Or say a site has multiple levels of integration. A contact form may need to drop the form fill data into the customer’sCRM软件，然后将相同的客户信息发送到营销自动化软件和电子邮件列表中，并在客户签署会员门户网站时最终处理信用卡付款。”
数字营销部门还为客户提供基于指标的营销服务 - 搜索引擎优化，Google广告，营销自动化等，可以推动公司的增长。希贝尔说，许多企业都希望赶上21世纪，并使用技术来增加收入，自动化手动任务并产生更多潜在客户。
During that time, the company has adjusted to a constantly evolving digital landscape and focused its client base.
随时可用，易于使用的Web开发工具，例如SquareSpace和Wixhave made it easier than ever for someone with minimal computer science knowledge to build a decent website. Hebel said in the early days of Beanstalk, the company was often competing with freelancers who were building basic websites for a flat fee of around $1,000. As the company started growing, it was no longer worthwhile to allocate resources toward those projects.
“We used to play in that smaller space, where we would work with companies that were under a million in revenue,” Hebel said. “With our size, we can’t feasibly deliver a product that can compete with that. It’s forced us to change our target market, where most of the companies we work with are more like in the $5-100 million range. A company that’s not so big that it has its own internal web development team and small enough that they have some sort of marketing team outsourcing certain parts.”
最近，希贝尔做出了扩展的决定。他预计在不久的将来会增加两个新的业务部门。人们将专门帮助客户自动执行管理任务 - Beanstalk对其许多客户做的事情。
He highlighted the company’s document management solution that templates business documents, alerts senders when the document is opened, provides the option for an e-signature and triggers a thank you email once the document is signed.
“It can be incredibly useful to help a business focus on what they do best, rather than being in the weeds with some of that,” Hebel said.